Upmetrics has built a strong reputation as an AI-assisted business planning platform, earning a 4.8/5 rating on Capterra with over 100 reviews. It offers guided business plan creation, financial forecasting, team collaboration, and a library of 500+ sample plans. SimpleFeasibility operates in a different lane entirely — AI-powered feasibility analysis with real market data and investment-grade financial metrics.
If you've been comparing these two tools, this article will clarify exactly what each does, where they differ, and which one you need based on where you are in your business journey.
Different Tools for Different Questions
Upmetrics helps you answer: "How should I structure and execute this business?"
SimpleFeasibility helps you answer: "Is this business worth starting?"
Upmetrics is a business planning workbench. You research your market (or use their AI to help), input your assumptions, build financial projections, and produce a professional business plan document. The platform includes real-time collaboration so team members can contribute, and it integrates with QuickBooks and Xero for tracking actual performance.
SimpleFeasibility is a feasibility analysis engine. You describe your business concept, and the AI researches the market using Google Search-grounded data, builds a complete financial model, calculates NPV/IRR/payback, and delivers an interactive report — all in minutes without you entering a single financial assumption manually.
Head-to-Head Comparison
| Feature | SimpleFeasibility | Upmetrics |
|---|---|---|
| Core Output | Feasibility study with go/no-go | Business plan document |
| AI Research | Fully automated market research | AI writing assistance |
| Market Data Source | Google Search grounded, cited | User-supplied + AI suggestions |
| NPV / IRR / Payback | Yes (automatic) | No |
| What-If Analysis | Interactive real-time sliders | Limited |
| Goal Seek | Yes | No |
| Excel Export | 12-sheet editable model | Financial export available |
| Team Collaboration | No | Yes (real-time) |
| Accounting Integration | No | QuickBooks, Xero |
| Sample Plans | N/A | 500+ |
| White-Label | No | Yes (for consultants) |
| 10-Year Forecasts | Up to 10-year projections | Up to 10-year forecasts |
| Pitch Deck | No | No (business plan format) |
| Pricing | $200–$2,000 per study | $7–$49/month |
| Generation Time | 2–8 minutes | Hours to days (user-driven) |
SimpleFeasibility's Key Advantages
Automated Market Research
The most significant difference is how market data is gathered. Upmetrics expects you to bring your own market research or use their AI to help draft market analysis sections — but the AI is generating plausible text, not conducting verifiable research with cited sources.
SimpleFeasibility's Google Search-grounded AI conducts real market research at generation time. Market sizing, competitive data, pricing benchmarks, and demand indicators are sourced from actual web data, with citations you can verify. This means the feasibility analysis is grounded in reality rather than assumptions.
Investment-Grade Financial Metrics
Upmetrics produces P&L projections, cash flow forecasts, and balance sheets — the standard financial planning documents. These are valuable for operational planning but don't answer the investment question.
SimpleFeasibility adds the layer that matters most for go/no-go decisions: NPV (does the investment create value?), IRR (what's the annualised return?), and payback period (how long until capital is recovered?). These metrics are what banks evaluating loans and investors evaluating equity require.
Interactive Scenario Testing
SimpleFeasibility's What-If analyser recalculates all financial metrics in real-time as you adjust assumptions. Change occupancy from 65% to 55% and instantly see the impact on NPV, IRR, and payback. Add 15% to construction costs and watch the break-even point shift.
The Goal Seek feature goes further: tell it the output you want ("15% IRR") and it calculates the input you need ("72% occupancy at $185 ADR").
This level of interactive analysis isn't available in Upmetrics or most other planning tools.
Speed to Insight
Upmetrics provides an excellent guided process, but building a business plan is inherently time-intensive. Even with AI assistance, you're looking at hours of work to produce a thorough plan.
SimpleFeasibility delivers a complete feasibility analysis — with real data, financial modelling, and scenario analysis — in 2–8 minutes. This speed difference is transformative when you're in the evaluation phase and want to test multiple concepts quickly.
Upmetrics' Key Advantages
Collaborative Planning
Upmetrics shines for teams. Multiple users can work on the same plan simultaneously, leave comments, and track changes. For businesses with co-founders, advisory boards, or planning teams, this collaboration capability is valuable.
SimpleFeasibility is currently a single-user tool focused on rapid individual analysis.
Ongoing Business Management
Upmetrics integrates with QuickBooks and Xero, allowing you to track actual financial performance against your business plan projections. This ongoing dashboard is useful for businesses in operation, not just in the planning stage.
SimpleFeasibility is a point-in-time analysis tool — it validates viability but doesn't track ongoing performance.
Template Library
Upmetrics offers 500+ sample business plans across industries. These templates can accelerate the planning process by showing you what a good plan looks like in your specific industry.
White-Label Option
For business consultants and advisors, Upmetrics offers white-label capabilities — you can produce branded business plans for clients under your own company name. SimpleFeasibility doesn't currently offer white-labelling.
Lower Entry Price
Upmetrics starts at $7/month (basic plan), making it accessible for early-stage founders on tight budgets. SimpleFeasibility's lowest price point is $200 per study.
However, the cost comparison isn't straightforward because a $7/month Upmetrics plan still requires you to do your own market research (time cost) and doesn't include NPV/IRR analysis.
The Right Sequence
The pattern we see in the most successful business launches:
Phase 1 — Validate: Use SimpleFeasibility to determine if the concept is viable. Real market data, NPV/IRR analysis, and What-If scenarios give you an evidence-based go/no-go decision. If the feasibility study says no, you've invested $200 and a few minutes. If it says yes, proceed to Phase 2 with confidence. Phase 2 — Plan: Use Upmetrics (or a similar platform) to build the detailed business plan. Import the market data and financial benchmarks from your SimpleFeasibility study as your starting assumptions. Build out the operational detail, marketing strategy, and team structure. Phase 3 — Execute and Track: Use Upmetrics' QuickBooks/Xero integration to track actual performance against your plan. Adjust as needed.This three-phase approach ensures you never spend hours planning a business that won't work, and that when you do plan, your assumptions are grounded in real data.
Start with Validation →Related Articles: